Eray Sertac Ersayin
José Manuel dos Santos
Joao Mena de Matos
Biographies Jury Members
Kathryn is author of 'Design Management: Managing Design Strategy, Process and Implementation’ (AVA 2006), a key text for students, educators and professionals in design and business and now available in many languages. She has lectured with the Royal College of Arts, University College London, University of the Arts London, University for the Creative Arts, Domus Academy, Hochschule Luzern, InHolland and Technische Universiteit Delft. In 2003 Kathryn was made a Fellow of the Royal Society of the Arts (RSA). Her new book, The Fundamentals of Design Management, is due for release in late 2009.
Ralf Beuker holds a Diploma in Business Administration and ever since 2000 consulting international companies as a contractor for design and strategic management related projects.
In 2007 Beuker was nominated as a Professor for Design Management at the University of Applied Sciences in Münster, Germany. As a ‘Strategy Coach’ he is addressing the creative industries & design oriented companies with his consultancy services. His main goal is to support clients in fulfilling their roles in organisations in a more strategic fashion. He has named this approach: ‘Designing Strategy’ which applies methodologies from design in order to solve strategic issues in a designerly way (http://designingstrategy.biz).
Back in 1998 Beuker was a research fellow at the Design Management Institute (DMI) in Boston and he gave several talks at DMI conferences over a period of years. For more than 7 years he has been lecturing for all leading post-graduate Design Management programmes in in the UK, Switzerland, the Netherlands and Germany.
Ralf is a passionate blogger and his blog http://design-management.de is online now for more than 6 years.
Fred Collopy (USA)
Fred Collopy is Professor and Chair of Information Systems and Professor of Cognitive Science at Case Western Reserve University. He received his PhD from the Wharton School of the University of Pennsylvania. He does research on business forecasting, visualization, and the application of design ideas to management. He is an editor of the International Journal of Forecasting and is on the editorial board of Information and Organizations.
Collopy has published over 50 articles, reviews and notes, many of them in leading academic and practice-oriented journals including Management Science, Information Systems Research, the Journal of Marketing Research, the Journal of Forecasting, the International Journal of Forecasting, Leonardo, Interfaces, and Chief Executive. He co-edited the book Managing as Designing (Stanford University Press, 2004) and is an expert contributor to the BusinessWeek and Fast Company blogs dealing with innovation, design and management.
He has designed several large systems including The Desk Organizer (Warner Software, 1982), Rule-Based Forecasting (an expert system to select among alternative business forecasting models), Imager (an instrument for playing abstract visual images as musicians play sounds), and Business Animator (an interactive representation of accounting and financial information).
Eray Sertac Ersayin (Turkey)
Ersayin graduated from the Industrial Design Dept. of Faculty of Architecture at Middle East Technical University of Ankara. In addition to various degrees and certificates, he received his latest degree from the Management Development Program at Koc University in Istanbul.
Ersayin began his career as an industrial designer in 1989 at Koc Group which is in Fortune 200 at the moment. Until becoming Design Director in 1997, he developed and designed numerous projects such as industrial products, exhibitions, packaging and identitiy designs at Engineering, Technology Development and Industrial Design Departments. After becoming Industrial Design Director at the company, he had the managerial responsibility of numerous design projects locally and globally for different brands platforms. In 2005, he became the far east affair director and he was responsible of design management, product strategies and market development, production, global positioning, international and China marketing of Dei Chung JV company, a subsidiary of Koç Group in Hong Kong and China.
His main profession area is the export based strategic design management, design, brand and process management of household appliances, white goods, heaters building, construction and home appliances and consumer electronic goods. In and abroad, he was assigned as a jury member, author, speaker, consultant, editorial board member, lecturer and manager in numerous Design competitions, Design magazines, conferences and Design exhibitions globally.
Erayin has been the board member and the chairman of Industrial Designers Association of Turkey, Istanbul Branch and the executive committee member of Design Turkey since 2005. He works as a consultant in various fields such as Creative Industries and Services Management, Strategic Design Management, Industrial Design and Brand Development. His articles have been published in various magazines such as Icon Design, Arredamento, Radikal Design, Finance and Banking magazines on the topics of Design Strategies, Design Philosophies, Design Brand Integrations, China Manufacturing/Design, Bathroom / Kitchen Design and Design Methodologies and Winning by Design.
Yasushi Kusume (NL), DME Award sustainability advisor
Yasushi Kusume is Vice President Brand Design Management/Creative Direction Management and a member of the Management Team at Philips Design. His day-to-day responsibilities include leading Philips Design’s brand custodianship, and supporting the Philips vision and strategy through the creative direction of its brand identity. He also directs various projects across Philips sectors worldwide.
After graduating, Yasushi moved to Los Angeles where he worked as a freelance designer with various design agencies (including GK Design). During his stay in California he also completed a Bachelor of Science with Honors in Product Design at the Pasadena Art Center College of Design.
In 1989 he moved to Europe and joined Philips Design as a product designer. There he designed and developed various consumer electronics products with European, US and Asian development centers for the global market. In 1994 he led the ‘TV at the Crossroads’ project. In 1996 he moved to Austria to become the branch manager of the Philips Design Vienna design center. During this time, he also gave lectures at Fachnoch Schul – Am Technikum Joanneum in Graz as a guest professor. He returned to Eindhoven in 1999 to lead brand design management, among other functions.
Yasushi was born in 1961 in Kobe, Japan where he completed his Bachelor of Fine Art in Craft & Product Design from Tokyo's Musashino Art University.
Sylvie Marechal (France)
Sylvie Maréchal, CEO and Partner Beau & Bien, is a French designer with one main field of work: invent the future day to day life. After a Diploma in Business Administration she decides to start an Art education and at the same time her professional experience in a creative environment, an Advertising Agency. Quickly she joined the Galeries Lafayette Department Store team where she is confronted to many kind of markets and objects, from fashion to furniture, from luxury to food market.
10 years later, she left to meet a new kind of experience, International and Luxury Business with the prestigious Louis Vuitton company where she stayed for 5 years. In 2002 she meets AD HOC DESIGN Agency and decides to found with them the Beau & Bien company in the objective to create new concept of decoration using innovative technology and material.
Her 1st job was dedicated to light. For her light is sense but lightings are not sensual… wires are unaesthetic and bulky, they restrict their day to day use. An obvious mission appeared to her: think about a new art of living light, more emotional and sensible, more convenient and green… bringing high technology at the service of human’s pleasure. Why would a lamp not be at the same time emotional and environmentally friendly, aesthetic and usefull? In 2004, the first range of products is launched, looking like the moon: the ‘Smoon’-collection is the 1st in wireless ‘green’ lamps. Nowadays, Beau & Bien is the reference for green, wireless in-door and out-door ligthing applications.
Awarded in 2006, 1st Prize for the Innovation dedicated by french Marketing Magazine, in 2007 1st Prize for Decoration dedicated by French Journalists, and in 2007 1st Prize DME AWARD for Micro company.
Martin Parn (Estonia)
Head designer and partner at KNOK since 1998. Professor of Strategic Design at the Estonian Academy of Arts, Head of the Product Design Departner and since 2007 also Chairman of the Council of the Estonian Design Centre.
Design consultant at KNOK (design) Martin has worked with the range of Estonian and Finnish industries. His experience is ranging from industrial design projects of medical equipments, to the design of office furniture and retail environments and has been a strategic design consultant helping to build fluent and productive design processes. He has received his degree of Industrial Design from the University of Industrial Arts Helsinki, graduating in 1995.
Parn is a Professor of Strategic Design at the Estonian Academy of Arts and course leader of a joint masters program with Tallinn Technical University in Design and Product Development.
Parn has been playing an active role in building and developing the Estonian design policy. Being one of the main spokesmen of design, he has led the Estonian Association of Designers, leading the DesignYear in 2007. Prresently he is also the Chairman of the Council of the Estonian Design Centre.
He has been nominated and won several design awards including the Red Dot, the Estonian Design Award BRUNO and the Platinum ADEX Award. His MARTIN table has been nominated by German MD magazine as one of the 20th century’s best 200 furniture pieces. His longlasting partnership with office furniture producer Thulema was recognized by DME Award and Thulema received an honorable mention in 2007.
José Manuel dos Santos (Portugal)
Chief Divergent Officer at Diverge Design, Design Thinking Specialist at ReturnOnIdeas SA and invited teacher/trainer at Universidade Católica Portuguesa.
Dos Santos was trained in industrial design, with a Master of Arts, at the Central Saint Martins College of Art & Design in London. In 1989 started his carreer at the largest brand consultancy in Portugal Novodesign as an industrial designer, and left eight years later as an executive director. He started his own industrial design enterprise granDesign, leading the company to the best of its class.
Dos Santos worked for four years in Barcelona with the largest product innovation consultancy in Spain, CDN International/NODE as design director and international account manager. He led the design area of Innovagency in Portugal for a year, and was part of the strategy consultancy spin-off ReturnOnIdeas, with whom he is still related.
In August 2008 he started Diverge, a design led product innovation company focused on the producers with or without private label and on the retail and distribution channels. In the past he has been member of the Advisory Board of the Design Management Institute. He is an international speaker, jury member for several awrads, and invited professor at the Universidade Católica Portuguesa for Executive Training.
Joao Mena de Matos (NL)
Mena de Matos SmallJoao Mena de Matos is director of the European Design Centre BV in Den Bosch/Eindhoven, The Netherlands. He is also Statutory director of the following high tech companies: EDC Innovation Lab BV (ICT/RFID based solutions airline industry), MedSim BV (High-end simulators and serious games for the medical sector), and iBuild BV (mass customization in construction and city planning).
Within the latest years he was involved in various Board of Directors functions such as the European Multimedia Forum in Brussels, the Centre for International Technology and Education in London, the Board of Directors of the Dutch Design Platform, Board of Directors Centre for Product & Product Innovation (CP&P), Eindhoven, Board of Directors United Brains (Spin-off company from Technical University/Fontys High-Schools and Design Academy Eindhoven), and the Dutch Design Awards. He is also an official evaluator and advisor of the European Commission programmes. Joao Mena de Matos initiated many European projects, including the ADMIRE project, which set off the DME Award in 2007.
Ger Peeters (NL)
Peeters is Managing Director at City of Eindhoven, Host of the DME Award 2009.
After having worked as a director for several Dutch colleges, Ger Peeters entered the position as director of the Department of Design, Social & Cultural Affairs of the City of Eindhoven in 2005. Since 2009 he is managing director of the City of Eindhoven, responsible a.o. for Social & Cultural Affairs with a focus on design. He is initiator of the Eindhoven candidacy for the World Design Capital 2012.
Besides his work as director, Peeters is also a member of the board of several Dutch institutions: Management Design, Fashion & Architecture for the Ministry of National Affairs of the Netherlands, the Culture Board Industrial Area Strijp-S in Eindhoven, Advisory Board NHTV (International School for Tourism Breda), Board of the Dutch Design Awards and Board of the Design House Eindhoven.