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Category Archives: Companies

11

Jan 21

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Is marketing the same as advertising?

“Is marketing the same as advertising?” This question pops up fairly often. The purpose of this blog post is to clarify the differences between these two terms, because they are each very distinct and different words with different, yet related, meanings. The purpose of business The primary purpose of a business is to ...

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10

Jun 20

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Simple designs evoke calmness

Why is it that people often feel the need to over-complicate things? A great meal doesn’t always need a thousand ingredients. A beautiful song doesn’t always require a full symphony. And a memorable vacation doesn’t always require an exotic itinerary. So why do so many designers succumb to the temptation to fill ...

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08

Apr 20

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Why Open Concept Offices are a Terrible Concept

A few years ago, I visited a graphic design firm in Canberra, Australia, which turned out to be an awful moment in an otherwise splendid day.  I had just finished a wonderful morning visiting with some friends who work for the embassy just down the road from the Parliament House.  They introduced me to some […]

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31

Oct 17

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5 Things to Consider Before Leasing a Company Car

With most companies looking to trim expenses, the idea of leasing company cars has gotten more attention. Viewed as a way to keep up with the latest automotive technology and safety features, it is gaining in popularity with businesses big and small. However, as with any business decision, there are numerous factors to consider. So ...

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30

Oct 17

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Having a Great Culture: Improve Teamwork

A healthcare clinic was experiencing significant conflict with the hourly employees.  The employees were constantly arguing and complaining to the manager.  The manager became aware that the two groups of employees had divided based upon their country of national origin.  The manager was prepared to hire a new staff for the back ...

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25

Oct 17

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5 Best Ways to Use VoIP to Help Your Small Business

Voice-over IP services have flooded the market in recent years. They promise reduced costs, flexibility, and are easy to install and use on the go. Starting up a small business is constantly demanding and challenging. Good business practices dictate that taking care of the customers should be the first priority. With a VoIP service, ...

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01

Sep 17

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Better Ways to Connect with Customers Around the World

As a business owner, you are already aware that your customers are the lifeblood of your enterprise. Being able to connect with them is important in building your business relationships and driving revenue. The problem is, many companies out there don’t understand the significance of engagement and insist on pushing sales pitches ...

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30

Aug 17

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How to Handle Employees of Opposite Ideologies from You

In an ideal world, diversity is celebrated and workers set their ideologies aside on the job. In the real world, that rarely happens. It’s up to you as the manager to maintain a peaceful and productive workflow. However, can your employees trust you to be able to do that if they know their values are […]

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01

Jun 16

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5 Tips for Designing a Company Logo

When it comes to company branding, perhaps nothing is more important than having the right logo.   A logo is a symbol that helps people—hopefully your customers, clients, shareholders, etc.—quickly identify your brand. A good logo can drive business toward your company and website, while a bad one can go completely unnoticed ...

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