Category Archives: Companies
11 Jan 21 |
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“Is marketing the same as advertising?” This question pops up fairly often. The purpose of this blog post is to clarify the differences between these two terms, because they are each very distinct and different words with different, yet related, meanings. The purpose of business The primary purpose of a business is to ...
Continue Reading10 Jun 20 |
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Why is it that people often feel the need to over-complicate things? A great meal doesn’t always need a thousand ingredients. A beautiful song doesn’t always require a full symphony. And a memorable vacation doesn’t always require an exotic itinerary. So why do so many designers succumb to the temptation to fill ...
Continue Reading08 Apr 20 |
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A few years ago, I visited a graphic design firm in Canberra, Australia, which turned out to be an awful moment in an otherwise splendid day. I had just finished a wonderful morning visiting with some friends who work for the embassy just down the road from the Parliament House. They introduced me to some […]
Continue Reading31 Oct 17 |
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With most companies looking to trim expenses, the idea of leasing company cars has gotten more attention. Viewed as a way to keep up with the latest automotive technology and safety features, it is gaining in popularity with businesses big and small. However, as with any business decision, there are numerous factors to consider. So ...
Continue Reading30 Oct 17 |
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A healthcare clinic was experiencing significant conflict with the hourly employees. The employees were constantly arguing and complaining to the manager. The manager became aware that the two groups of employees had divided based upon their country of national origin. The manager was prepared to hire a new staff for the back ...
Continue Reading25 Oct 17 |
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Voice-over IP services have flooded the market in recent years. They promise reduced costs, flexibility, and are easy to install and use on the go. Starting up a small business is constantly demanding and challenging. Good business practices dictate that taking care of the customers should be the first priority. With a VoIP service, ...
Continue Reading01 Sep 17 |
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As a business owner, you are already aware that your customers are the lifeblood of your enterprise. Being able to connect with them is important in building your business relationships and driving revenue. The problem is, many companies out there don’t understand the significance of engagement and insist on pushing sales pitches ...
Continue Reading30 Aug 17 |
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In an ideal world, diversity is celebrated and workers set their ideologies aside on the job. In the real world, that rarely happens. It’s up to you as the manager to maintain a peaceful and productive workflow. However, can your employees trust you to be able to do that if they know their values are […]
Continue Reading01 Jun 16 |
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When it comes to company branding, perhaps nothing is more important than having the right logo. A logo is a symbol that helps people—hopefully your customers, clients, shareholders, etc.—quickly identify your brand. A good logo can drive business toward your company and website, while a bad one can go completely unnoticed ...
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